Here’s the thing that tell you can’t miss TiE Global Summit 2016

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Today, I’m very overwhelmed to write this post with my insights cascaded on the one of the largest Entrepreneurship Conferences- TiE (The Indus Entrepreneurs) Global Summit 2016 happening in New Delhi.

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You’re reading this article because, you are in the journey of pursuing a Startup or working on an outstanding project idea right from your college campus or you’ve already pioneered an unprecedented venture with a group of passionate partners like you or you’re someone who wants to plunge soon in the world of being an Entrepreneur soon.

Okay, if you think you belong to any of those above personalities ,then there’s one thing in common that you’re an Entrepreneur by nature, regardless to your stage of Entrepreneurship journey.

There are massive things (Inspired from reading remarkable journeys of Great people; or Spearhead a project to resolve the common man’s pain points; or Share unique ideas with likeminded people; and sometimes, it happens through a sheer passion)  that a common man changes his/ her career track as a Leader or a key person to a Global company or an Entrepreneur.

However, it is seldom that you get an opportunity to share an idea or venture and if you’re lucky you will experience an extraordinary opportunity knocking your door to grow a network of a similar tribe. In fact, you can coin the term as ‘Networking’, that explodes your connections to powerful leaders and get influenced by the influencers in the relative industry.

From the HBR article ‘How successful people network each other’ by Dorie Clark , she cites that the world is competing for the attention of successful people for which she recommends the best strategy to grow your business community, first, is to make them to meet you and allow them to connect with your expertise, and finally, grow a mutual network of influencers.

So, from the above citation by Dorie Clark, the primary step to grow your expertise (subject of interest or your brand)  is to show yourself in the events where Big people meet at the conferences or events.

So if you feel you want to pitch in a solid network of connections ,then it’s not a complete year for an Entrepreneur without attending the largest Entrepreneurship conference – TiE Global Summit 2016, held on December 16-17  at Taj Palace, New Delhi, which is in partnership with the leading agencies of the Government of India, 20+ TiE chapters from India, Singapore, Hong Kong, Australia and Dubai, and global venture capital funds will be the largest such conference for entrepreneurs anywhere in the world

TiEcon is annual flagship conference ranked equally among top 10 world conferences Demo, TED and World Economic Forum for ideas and Entrepreneurship by Worth Magazine , engage  4,800+ attendees from 22+ countries.

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Summit Highlights:

  1. Let’s Speed network: Allows you to address networking pain points clearly and get an appropriate solution in a matter of 120 seconds
  2. Workshop:  A series of workshops or sessions covering critical aspects in areas – Fund raising , Personal branding, Attracting talent, Building partnerships and so on.
  3. Excellence awards: TiE’s celebrates the success of innovative, extraordinary and sustainable startups in it’s 7th year.
  4. Young achiever award: TiE recognises and awards three young achievers under 30 in the field of sports, art and culture, who inspired young generation to face the challenges, overcome obstacles and succeed beyond limitations.
  5. Koffee with Keynotes: This schedule gives an astounding opportunity to take your own time with Keynotes
  6. Meet and Greet Charter members: Here’s your chance to get candid with TiE charter members over tea or coffee at pre-specified  lounges and propel your scope of experiences to only 10X greater with such one meet.
  7. Spirit of Manufacturing awards: These awards encourage and applaud the Startups in manufacturing domain that brought implementable business solutions .

 

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Eminent Speakers you get to meet

Rana Kapoor ( Managing Director and CEO, YES Bank), Amitabh Kant ( CEO, Niti Aayog, Govt of India), Travis Kalanick (Co-founder Uber), Ramesh Abhishek (Secretary Dept. of Industrial Policy & Promotion), Sanjay Mehrotra (Co-founder & Former President & CEO SanDisk) and the list is endless with remarkable achievers meeting at one platform.

Words are not countable to the kind of experience one can gain from a mammoth conference like TiE Global Summit 2016.

Click Here – To Get your registrations from Goeventz portal and claim your seat to escape your life with outstanding leaders and members 

Registrations are basically offered to – 1. TiE Delhi NCR members 2. Other Chapter members 3. Non-members and Students

Chapters in India to offer a 50% discount on Associate/Regular Membership fee if a non-member pass has been purchased by delegate. This offer is valid till 17th Dec 2016

Goeventz- A one-stop platform revealing the events happening around your world every second – conferences, rock concerts, festivals, fundraisers, exhibitions, trade fairs and other events. You’ll never be the same if you’re a participant because there is a lot happening on your interests Goeventz 

Let me know your views from attending the event and also share your insights if at all attended an Entrepreneurship or Leadership conferences like this before.

Let the article Shared by you, after all ,’Sharing is Caring

@Startups Formula – Learn, Share and Grow

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4 Key Brand Equity lessons Startups need from the journey of S.S Rajamouli’s Baahubali Movie to Baahubali Merchandise

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Brand Equity is not something that only companies derive from their product or service  for their exquisite quality, but, it is equally same with a person who gains unrivalled following  with his/ her remarkable quality of work. Recent times, I found Baahubali movie as a spectacular cine-craft designed by S.S Rajamouli who moved the journey from being commercial fictitious movie to being Brand Baahubali merchandise and teaming up with renowned character Entertainment Company – Graphic India ,that is ready to enthuse Baahubali loyal audience beyond movie walls and provide a platform to explore more that is unseen in the movie through – original graphic novels, animation and video games. It is the contribution of S.S Rajamouli and Team Baahubali work that remained as memorable, qualitative, easily recognisable, reliable, inspiration and thought-provoking project so far in the history of Indian Film Industry.

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Image Courtesy: Arka Media works

Since its inception, everything seemed as a massive fest in their approach – through cast selection, shooting location, VFX media companies, shooting progress, social media campaigning on -Facebook, Twitter, Baahubali Blog and Baahubali Website . The very approach of Baahubali movie brand image penetration into the hearts of audience has taken mammoth branding effect in multiple ways –  branded tee shirts, mobile covers, badges, hoodies, concept sketches, posters, novels, comic books, animation and video games and remained as exclusivity case study for Entrepreneurs-to-be and emerging Startup companies.

In this article, you’ll find how S.S Rajamouli and team Baahubali has created strong relationship between business brand and customer perception – experiences, positive thoughts, feelings, beliefs, opinions and perceptions which forms as a must-learn Brand Equity lessons to Startups – that teaches how to improve the standards of Brand Image through techno-digital awareness.

Following Brand Equity model has been categorised according to Keller’s Brand Equity model (Customer-Based Brand Equity model)

1.Brand Identity:

S.S Rajamouli is itself a strong influencer to a magnificent movie like Baahubali and Eega movies to box office turnover and market share. Audience identified his movies to be beyond expectations by narrating an universal subject and raising the depth of the stories by means of VFX as another strong weapon. He made ‘Eega movie’ with a tiny fly as a hero who avenges a murder, which made a telugu movie debut to multilingual status. The story weaves around a fly and how it creates chaos to a human who gets into trouble, which seems to be a simple script yet designed a technical VFX extravaganza movie with a fly as a major role player and thus making audience envisage a movie  never seen before.

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The subject powerfully connected to audience whom experience flies annoyance in daily life, which stood out as a USP to Rajamouli’s creative treasure. However, the combination of a spectacular script design and Rajamouli’s way of envisaging story makes an unique box office collections of non-bollywood-made-movies. He adds that he designs a script to create a sense of recollection element in a movie , which attaches viewer’s perception gracefully to his movies. This quality sets as a brand  and identifies as a ‘movies-to-be-watched’.

Lesson 1: It is to develop a product through in-depth research and development and break any limitations that cause to perform a product magnificently. Creating sense of reminiscence sets as a salient feature which adds key element to a product or service and bind an emotional relationship between your product or service and customers. 

2. S.S Rajamouli Brand Meaning:  

His previous movie venture ‘Eega’ or ‘Makki’ sounds puny initially, but, movie experience speaks stellar performance. Imagery of his movies creates certainty of in-depth social and psychological attachment to audience, which leaves a long-lasting impression of a subject that has never been touched before by Indian Film Industry. If we retrospect the movies like Magadheera, Makki or Eega and Baahubali, what is that special brand meaning applies to Rajamouli movies is that – Story Characters brilliance and cast selection. He portrays a role of hero ordinarily in the story yet brings out his majestic power by battling against villain with massive dominance. He shares that he moulds villain’s subject to gigantic scale thus creates a daunting scenario to be beaten by Heroic role. This in indeed produces reliability and durability to a viewer’s mind,bringing back to his movies and unleashes a refreshing journey till the end of the story. 

The visual appeal of each subject in his movies are well designed through

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Image courtesy: Baahubali Blog

 a perfect combination of – stunning cast, costumes design, VFX program, background score, extremity of the story, customised weapons and screen play.Combining all these elements, a viewer’s psychological get impacts largely by a story-combo like this. Thus , enhances the value of loyal audience globally and a secret formula that breaks the barrier of regional language movies to international must-watch movie.

Lesson 2: You can unusually build a common product available in the market through ‘n’ number of ways and strike the right chord of customers expectations with exclusivity of your product as a key brand perception, that attracts global attention.

3. S.S Rajamouli’s Brand Response:

Quality:  Rajamouli’s movies from his first movie ‘Student No.1’ to the recent National Best film Movie ‘Baahubali’, there’s no single movie that diminished the quality of stories experienced by audience. Each story from him speaks up the natural element of characters that are seen in normal life  and fictitious characters supporting stories mutually ,which forms as a greatest strength to his movies and winning loyal global audience till date. Apparently, he strikes viewers expectations by consistently matching actual quality of a scripts and perceived quality of movies with his commitment to work every minutest detail of every project he undertook.

Credibility: Buyers of his movies will never miss the credibility that work miraculous figures at Box office. It is measured in three dimensions – expertise (includes innovation), trustworthiness and likability.

  • Expertise: He gained abundant knowledge of film making by working in multiple departments of films. He knows the quantity and quality of work expected from each department and how he inspires through his vision and make other departments  to work on single mission. He says that vision plays a critical role to align several tasks wonderfully in a single frame.He tells that he builds an effective screening by matching his direction ingenuity meeting the expectations of average group of audience, who accepts the real value of a movie.
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    Image courtesy : Baahubali Blog

     

  • Trustworthiness: There’s no word other than trust that his work produce from all stakeholders – producers, cast, crew, buyers, financiers, distributors, theatres and audience. He builds a financial model, economic model and perceived model of a movie in detail which never misses out the parameters set for each movie. This requires relentless planning capability to control hassles associated to reach its final destination. He impresses each member of team by consistently making himself grounded to reality and take appropriate actions leading to final goals.
  • Likability: The approach of likability is observed from audience with an appropriate   blend of  unprecedented stories, story characterisation, crew, music composer and   technical effects embedded into it. There is this potential of attracting audience from all age groups to his movies that has been consistently working without fail so far       with a kind of formula to innovate story essence in a new dimension.
  • Consideration:  In the current social media ruling world people expect and want for newness at every level of a movie and Rajamouli knows to cook a film recipe that beats contemporary movie stories which usually revolves around Hero-centric roles. This is the mantra that has an implicit consideration to choose his movies and watch time and again.
  • Superiority: He prepares a movie with unparalleled characters design, exclusivity weapons design and make in india concept . He adds multiple tools to elevate characters and how they appear in audience eyes ,like – Costume design, location, weapons, facial appearance (make over), emotions, language, cinematography, production design, visual effects,  background score, costumes design ,dialogues, script and choreography. Enhancing all these elements entirely takes its toll and impression on viewer mind. If you consider Ranadheer billa character in Magadheera ; Titla character in Vikramarkudu ;or Sudheer character in Eega;  Bhallal dev and Kalakeya characters in Bahubali, each role mirrors the immense impact in every project, which is fighting against truth, but , what is uncommon is the way roles nurtured visually with many of these ingredients helping to enhance the casting impression on audience mind. And, certainly, this will create a story that a viewer can’t forget for many years.

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Lesson 3: Ensure your vision for Startup is reflected in every task , to be undertaken by your team and then work  uninterruptedly on the quality of subject that raises the standards of your Startup ultimate vision. Always make a perfect plan to control – finances, expenses, hassles associated to run startup in a way that keep track of all targets and reduces redundant costs.It is not think ,but,  do out-of-the-box principle that                 recreates a business model and loyal customers time and again.There should be                       always a mix and match approach of business model to pursue things and bring best             to all stakeholders trusted on your Startup mission

4. Rajamouli’s Brand Resonance:

  • baahubali-releasedate-300x300 Behavioural loyalty: His movies receive regular and repeated audience that shows distinctive style of stories selection and hence producing consistent qualitative movies which indeed conquers film industry from his direction genre. There’s always thrilling quotient to his upcoming movies which brings back loyal audience regularly . 
  • Attitudinal attachment: S.S Rajamouli Signature is the brand image that concludes at the end of the movie which is creating an imprint on viewers perspective perfectly and artfully developing attachment between his movies and his signature . Developing such intangible attachment, implicitly, has so much to attract audience for indefinite times from diverse mindset of people every now and then.
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  • Sense of community:  Baahubali movie team has performed an amusing skit to raise funds for Hudhud disaster witnessed by Visakhapathanam (Vizag) and won thousands of people support for the havoc relief. This special bundle of performance by the team made audience felt sense of responsibility towards society. Again, this way of producing skits is another way to build sensible projects rather than a simple commercial movie proposal which survives with sheer profits and collections.
  • Active engagement: Baahubali marketing team has been proactive prior to and while making the movie through Facebook, Youtube videos on –  promotional campaigns, first posters, videos featuring lead stars on their birthdays. Team Baahubali laid a great foundation to update their status from all grounds through Baahubali website and from Arka media works Blog.

          Also, S.S Rajamouli has actively posted updates related shooting progress on Twitter             and Facebook pages which maintained strong engagement with his social media                     followers, fans, audience. Indeed, he used social media platform as a smart                               marketing plan to enthuse viewers and bring them to theatres with much-awaited                 feel experience to watch the movie again and again. Perhaps, he has a potential                       marketing head traits to target right customers at right time.

          And now, Team Baahubali and Graphic India collaboration allures audience more to              experience lives, culture, adventures, weapons, tools, characters and many through              their graphic novels, video games and animated series. There’s only unlimited                        opportunities when a subject is powerful and that use digital technology and                            applications intelligently.

Lesson 4: A key lesson to emerging entrepreneurs is to make customers thrilled about product improvements or new product release. It is not about marketing gimmicks that work, except the content that keeps you in tact with customers and reach their expectations at right time. Every action of your product delivery forms an attitudinal attachment , which enhances the customer perception towards your brand, so, it is worth to take utmost care to produce right results. It is not always taking, but, giving back to the society which will always gain millions of hearts. Further, execute a program that matches societal requirements and up bring social conscious through your brand.

Let me know your views and any other key lessons that can be drawn from the #Baahubali movie and #S.S Rajamouli directorship

Learn, Share and Grow @ Startups Formula

Formula of the day

​And this is how Leaders/Entrepreneurs  are made! A perfect formula to begin any sort of Startup in this world. Again, life always gives us a choice.To budding Startup aspirants,  Have you made any idea to start a Startup yet?

Formula of the day

Today I read something about Dependence as a real a big challenge that blocks a path of freedom and happiness , which made me to write these lines on being independent as an Entrepreneur – who wants to achieve what I vision for.Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no help at all.

8 things to know why Rich Dad Poor Dad is a rich book and a must-read for Startup aspirants

It was eight years back (2008), I listened to one of my cousins saying the importance of a book and how it becomes best-friend in one’s life. Well, being a book-lover I nodded my head in acceptance to know more about the impact of books from many aspects – lead a simple life, psychology, leadership, quality management, relationships importance, science, health,  biographies, success and failure stories. Somehow, those words were registered subconsciously and reverberates after every completion of a book till date and naturally becoming my super-essentials in life and library.

“I really had a lot of dreams when I was a kid, and I think a great deal of that grew out of the fact that I had a chance to read a lot.”  -Bill Gates

Above lines from Gates are so true and after all there will be only few all-time favourite things that rejuvenate life’s strength in multiple ways to great personalities.

Recently, I have been searching randomly for an interesting book in my books shelf and to my surprise, I found a treasure that geared up my energy to become a Blogpreneur. It’s the book  “Rich Dad Poor Dad” by Robert T. Kiyosaki. And the book falls into the ‘Must-have’ or ‘Must-read’ or ‘All-time favourite’ that will  bring all necessary changes to any kind of aspirants (especially to Startup aspirants, Entrepreneurs-to-be and students). After reading the book – a person will be a better person, an entrepreneur will be a better entrepreneur, a student will be a better student and finally a reader will be a better learner and leader.

The first and foremost principle that attracted me in the book is ‘what is the real education needed to be able to survive in the current competitive world?’ The answer for this question has been well visualised and guides the reader into a path to unleashing his/her other dimension of educating himself/herself and to their children as well.

Yes, the objective of the book is the power of money and how it works for ‘Rich people’.  The book throws light elaborately on the power to earn money is through gain knowledge and unleash the secret on how it is possible for Big Business Leaders to make money work for them. Well, there are categorised lessons created in the form of examples, explanations and real stories pertaining to personal finances, real education, investments and etc.

Your Questions answered:

Generally, we all listen to a famous quote “ Nothing is impossible”, then, how come we all can’t get out of from heavy debts, financial hassles and etc.? Why the only rich are out of such financial pains, but not poor and middle-class? What is that impossible working for Rich and that is not working for poor and middle-class society? All these questions have answers and Robert Kiyosaki has elegantly designed the book on ‘Power of being possible’, which simply starts at our end.

Robert has yet another unique skill to identify a common man’s common mistakes and provides an exceptional methodology to correct those mistakes and score outstanding results in life.  There is one kind of compelling story of Robert, who strived to learn the concept of earning money – is to money work for you, but not working for money , which made him to realise at very early teens and popularised himself  to write a book on ‘ How to become rich prudently’.

I want to share my journey of learning with you that took me to new heights of educating and disciplining my thoughts.  Certainly, I’ll not be the person who was before reading the book, but, a brand- new-me in a new role identifying the best opportunities around me.


Here are the 8 key points that become a ‘must-learn’ to Startup aspirants:

1.Know more about Emotions and its wp-1470318769823.jpgmerit:

Generally, when we encounter with many incidents that drive by emotions and end-up with breaking up relations and suffer the loss later. The loss that pays at the end is the only mere mistake of using emotions against oneself.  There’s another side of the coin of using emotions in favour that is underpinned by the author that helps everyone who reads the chapter and walk easily during tough times and yield sustainable conclusions without further need of repenting.

2.Financial intelligenceI’m a Financial planner graduate, who deals with allocating money in safe investments. Before reading the book, my brain used to restrict my knowledge to play safe in investments, but, after reading ‘The power of an effective investment’ by Robert has changed my attitude towards investments and raised curiosity to learn more about investments and move a step higher. Yes, there’s another avenue to deal with finances on your own, irrespective of being a finance / commerce degree student.  This topic teaches to tune the brain and hook up the right understanding of finances and thus provide a major establishment to Financial intelligence and bring  change towards financial attitude right from a kid to any age.

3.How Global leaders are produced:Often we see the number of global leaders produced by any school is only one in 100’s and that of producing employees  is 1000’s. What is that nice formula working for leaders who want to change their path from herd behaviour? What is the other formula working for employees who struggle from day one till their retirement age for having adequate money in their hands? Again, you’ll find exceptional answers to these questions and portrays a contradistinction between being a business leader  and an employee, which is beautifully exemplified in the book with numerous facts and logic behind it.

4.Assess your personal finances prudently:

 Financial education is a technical skill that needs to be learned by everyone to be a            financially literate. Don’t worry! There will be no high-level finance jargon to be skilful but certain finance terms like assets, liabilities, income and expenses elucidated by the author has created a long-lasting impression that enables any reader to be a financially literate by the end of their reading.

5.A guide to younger generation on financial education:

I was many times introspected on the topic or discuss with my friends regarding current education system values and their impact on student’s skills. Robert challenges key issues, that schools offer and miss out relevant financial skills  to be acquired by a student. I found, the interpretation as an astounding lesson that a reader can’t miss out and thus be a mentor to their children, developing finance skills and their importance right from their childhood.

6.Courage to accept rejections and failures:

Earning money will always varies from person to person and the results shows their toughness at heart and soul. Robert classically explained the right formula that is needed for being rich – Knowledge and Courage are the duo that work together on a path to achieve right opportunity. A blend of these two will ensure clarity over prosperous life vs. fearful life. Courage to accept many uncertain things in life takes its own place, which is coined as Change. Change takes its numerous forms in life to make us more efficient in our own way. Leveraging change into learning, leads to face distinctive challenges and shrinks ignorance, which is another valuable lesson to be implemented.

7.Identify Sales and Marketing world:

Sales and Marketing are effective skills that are supposed to be induced into any field and overcome the failure of rejection and progress successfully while doing one’s own business, which has been clarified by Robert with fantastically real life experiences. I learned the majestic power of these skills that redefines the attitude of a person and help to overcome the fear of losing. Well, those examples cited in the relevant context simply impresses every reader to undergo further study on the subjects Sales and Marketing practically.

8. Learning – a finest investment:

Specialisation is a qualitative skill, which helps to achieve a distinctive title in one’s career , but Robert points out the other side of the coin elaborately.It is the fact that specialisation supports a growth to some extent and prevents to accept changing world around oneself. When such restriction multiples, there is the high probability to detract learning from other grounds and grow fear, which again devastates one’s learning ability to lead his/her own life or career. In this chapter, the power of specialised learning will create a deep impact to unstop learning new subjects and prove ways to handle fear of not knowing.

My take: A book to me does not simply teach you or leaves you with some skills, but, it is worth as a renewable source that surges up your ideas, thoughts and dreams into one path and helps you to step up next big journey in life.

Now, I want to know your views about the book if have you read this book before ?  And don’t forget to share your books and thoughts that influenced you the most. Also, do share your favourite books that inspire others to become Entrepreneurs.

@Startups Formula -Inspired by the Great Entrepreneurs and Inspiring the fellow Entrepreneurs

Know how Leaders practise Better communication with Better listening skill

Listening is a common trait that’s kept underrated and undeveloped by everyone, but this is not the same with the global leaders who acquire tremendous knowledge while listening to thousands of meetings and discussions with people. Do you now, not every Founder or CEO or an Executive has sufficient time to study all projects from multiple departments ( Finance, Production, Operations, Accounting, Sales, Marketing, Human resources anwp-1469537183644.jpgd  etc) and come up with solutions necessary to grow companies. Yet, they get all inputs from all grounds while taking part in crucial decision meetings and covering all departments concerns. And you know how they do, yes, its through frequent meetings conducted by the dedicated branch heads or department leads giving a wide coverage of specific company’s division growth on all parameters.

Research shows that people engage 70 – 80% their day in various forms of communication , and which 55% is dedicated to listening. Research also says that, although after having careful intensive listening to speakers views ,a listener can only retain  17% to 25% of facts or ideas from the speech.

Well, we know that numbers and pictures speak more than thousand words, which are highly regarded and considered to strengthen the company’s eventual growth. Now, leaders are very much guided by these regular meetings and take appropriate decision to lead further. What is the key element they do to grasp significant insights from the meeting and discuss best possible methods with the department leads? Certainly, it’s their ability to listen attentively. It’s not the usual listening that happens to forget the valuable information  after few hours, but, it’s called as 360 degrees listening  or intensive listening. They immerse deeply into the subject and that they provide their validation by questioning  speaker from various perspective and gain great exposure on the subject.

Recommended read – If a person has not acquired these listening skills, his ability to understand and retain what he hears will be low.

Here’s where the communication meets its best approach by – ‘Listening- Speaking – Listening’. This is how a better speaker is a better listener. Now, it is perhaps wrong to think that having a best communication skill is only proficiency in speaking, writing and reading, but, otherwise it is the other completed form of better listening and be a better speaker and then be a better leader.

Let me know what kind of listening techniques do you implement to balance your relationships with peers, friends, business partners , subordinates and family  and enhance the scope of grasping relevant facts and ideas as knowledge shared with you.

See you again with another Better formula of the day post!

@Startups Formula -Inspired by the Great Entrepreneurs and Inspiring the fellow Entrepreneurs