Before knowing right ‘Who’ in your content, you will need essentially ‘Why in your content marketing‘(which was my earlier snippet). Then, next step to design an effective content is to find the right audience and categorise your content proportional to the type of customers or audience. This snippet reveals the possible answers you get from targeting the ‘Who’ in your content.
When you know ‘Who’ is your targeted segment, then this is the critical step to determine type of audience you want to accomplish your brand’s product visibility. For example, my articles essentially target ‘Newbie Entrepreneurs’ , ‘Newbie Bloggers’ , ‘Newbie writers’, and ‘Newbie online business owners’ . Here, the term ‘Newbie’ is itself a subset of Entrepreneurs or Bloggers or Writers group. When I design my articles I focus primarily on this segment (Newbie) and curate the content relative to the ‘newbie’ needs and provide solutions for their content marketing endeavours.
The above practical example, showcases the significance to segment the primary needs or problems faced by your customers. You can research on the trends or forecast customers needs using Nielsen or Edison Research and come up with a vital content that has a purpose and direction. Post-conducting the research, you’ll get the following possible results developing content that suits your niche audience
- Solve problems – Project the key aspects that your product has equipped to solve futuristic issues, which indeed, produces an amazing effect to your customers
- Serve a need: Reflect your brand endeavours that serve the needs trending in your customer’s lives
- Chance to explore more: Besides to serving needs and solutions to realistic issues, you can give your targeted audience a chance to explore more from your existing product or give an opportunity to explore the richness of a to-be-launched product.
Let me know if you’ve started your content marketing campaign that generated the above or more results and share your experiences from the strategies incorporated so far.
@Startups Formula – Learn, Share and Grow
When you don’t know where to start your content marketing campaign and end up with potential clients or customers or audience. The first point you need to start is with a question ‘Why’. Knowing ‘Why’ in your business is the key aspect to curate an effective content marketing which accomplishes one of 6 business objectives – Branding, community building, public relations, market research, customer service, and lead/sales generation.
This snippet offers relative benefits knowing ‘Why’ in your content marketing:
Contentment is the qualitative feeling that is only reached when a desire or a need or a expectation of a customer is fulfilled using your product or service. Also, there is the other way to celebrate your customers contentment through the social media channels which seems to be a contagious strategy for reaping more flourishing audience/customers.
Snippet #3 offers an effective hack on ‘How to aim for contagious contentment through your content:
There is always one thing that audience or customers is curious about ‘What I get in from this Service or Product’. And today businesses via social media world are reinventing ‘n’ number of ways to allure customer’s hearts and thrive hard enough to satisfy the customers’ quest bringing novelty in every product they purchase. This snippet offers more emphasise on three vital ingredients for cooking a great content recipe necessary to easily connect customer’s soul with your brand.
Words are only words if they’re without a soul or a purpose, which is undertaken for a reason to support a temporary task . Then, what it means to have a content that discriminates an usual content to a distinctive content? It is a soul that navigates the message into a right destination of a subject and connects a relationship between two hearts or souls or minds. Yes, it is as exactly as any love letter written to make someone get impressed by your emotions and stories expressed in stupendous ways.
In this snippet – follow these essential points to generate a powerful content:
Trick or Treat with a Powerful content using above points.
Let me know more about your views on this snippet. And do discuss what more we can learn and grow together through my blog. Don’t forget to share, someone in this world deserves this!
@Startups Formula – Learn,Share and Grow