November Favourites

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Can’t believe that November completed and entered into the last month of the Year 2016 filled with black-friday deals, friends, treats, celebrations and wait for the big lunches and dinners on the eve of Christmas. So, as a part of Startups Formula blog culture, it’s time to reveal my favourites for the November month – Apps, Entrepreneur’s formula, Strategies, influential video, Business formula and favourite article.

Now, before heading to what kind of stuff interested me in the November month, you can check my October favourites and grab your insights related to Entrepreneurship, Influencing video, Business  and Productivity apps .

Without further wait, I’ve got my November favourites jotted down with the list here:

  • Must-have App – Google sheets
  • Entrepreneur Formula -Ashish Hemrajani
  • Business Formula – GMR Group
  • Stanford Business Education Formula- Building and Managing  Professional sales organisations
  • Favourite Blog Post – Age of content , which type fits your content by Marketsocket Blog

Favourite App -Google Sheets:

I never thought that there will be a tool or an application that replaces mammoth MS-Excel application until I came across Google Sheets. 

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It was when my Windows operated laptop broke out with some issue ,and incidentally, I’ve to switch my work to my husband’s  Mac book. For some reason, I always love to work on Windows OS  with office applications being handy for my Blogging, projects, internships, reports, client works, personal financial planning and job related work. I was so stuck with my work  when I didn’t a find a similar application as MS-excel or MS-word and fetch my significant data for my work. But, world will always give you when you need something you want for a meaningful purpose. I think Google heard the pain and got us with a beautiful application – Google sheets and that changed my work pace in a new dimension, which means I can carry my data in my pocket and open  and work on my data anywhere in this world through their app on any of your smartphones.

The results are instantaneous when you even work on your mobile that was not possible few years back. Using this very app, I formulated my personal financial planning, blogging research data and numbers for my budgets.

 From the below screenshot, you can observe many editing and format tools, options, data, add-ons and other tools that support your kind of work. You’ll be no stranger to this application, when you’re an avid user of Microsoft office applications. Because, every aspect to work on Sheets application is so simple and retrievable that you want to do more on this app.

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The other common options available are – to save a file or share your sheet is same as Google Docs sharing your work with dedicated users and an option to allow them to edit your data. Next, how about graphs and related stuff then ? Yes, you can get customised graphs from your data too. You’ve unlimited options to get a visual charts or 3D graphs, where this intelligent application suggests you the type of charts or graphs possible with the kind of table selected  based on your data.

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You might ask, what if I want additional features available from other applications? Yes, there is this Add-on feature where you can add your favourite and important add-ons from the ocean of plug-ins available. Also, these days, there digital applications that support an option to import your data right from your Google drive or Google sheets or Google docs. It’s this brilliance that we can collaborate our work easily and accessible where ever you’re.

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One can’t stop exploring countless options, features and tools available from this app, where you can download it from your App store or you can browse from your desktop and sign in with your gmail account. Voila! you are about to start your journey with this phenomenal application.

MyTake : Contentment with the application is just Amazing!

So here’s your link to create data magic with Sheets 

Business Formula: 

In this series of favourites, GMR group of companies core vision, values and beliefs has made a huge impact on me to put it in my favourites basket for the November month.

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“GMR Group will be an institution in perpetuity that will build entrepreneurial organisations making a difference to society through creation of value.”

When I read these lines from the GMR group vision, they absolutely matches the values and beliefs  followed by the GMR Infrastructure Ltd. founder – Mr. Grandhi Mallikarjun Rao, who says “From the beginning itself, whatever I built I wanted it to be world class. I have never wanted to compromise on the quality.” He said these lines firmly that he holds ‘Can-Do Attitude’ without giving up an opportunity to shape the results qualitatively, which happened, when he pioneered his venture to build a best state-of-the-art Rajiv Gandhi International airport in Hyderabad and then to land his group presence in Transportation that has six operational highways covering a total length of 2851 km.

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The group didn’t stop there itself , but made their presence in urban infrastructure, to manage businesses of Special Investment Region (SIR), property development and construction. Also, they forayed into Sports by promoting the Indian Premier League (IPL) – Delhi Daredevils to encourage and support the spirit of  young sportspersons.

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In fact, GMR group dedicates their support ,under the GMR Varalakshmi Foundation ,to focus on societal needs and enhance the quality of lives – health, education, hygiene, sanitation, empowerment, livelihood, and community development.

My take: Today, GMR group is a conglomerate of such massive projects and companies that initiated with one man’s vision to deliver a world-class outcome as his core formula. Obviously, the very formula determines your commitment to stick on to a plan that generates better results and with quality as it’s primary objective. This is the best lesson that every newbie entrepreneur or an emerging startup wants and should thrive to focus on efficiency that your  brand produces to customers . When you know that you employed quality at every level – recruiting right talent, financial management, process best product output, resources procurement and more, you’ll get an amazing response from your contribution to the society.

This is the reason, why GMR group standards have raised to international level and that remain as a top 3rd infrastructure company in India. Ultimately, when you set your vision as to reach world-class standards ,which certainly drives your company’s growth as a remarkable journey from all grounds.

Entrepreneur Formula: 

For the November month, my attention sought after towards Bookmyshow Founder – Mr. Ashish Hemrajani, who started the journey of being a Startup to nourish the value of Startup mentality even after seeing huge accolades from his venture. In crux, Bookmyshow is India’s top online portal to book tickets for – movies, events, plays and sports.

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The story to start build a colossal platform like this in India took unprecedented leaps and bounds to make it as a most user friendly platform to book tickets in English, Hindi, Marathi, Bengali, Tamil, Telugu, Malayalam, Bhojpuri, Kannada Punjabi, Gujarati, Sindi languages till today. Consequently, they expanded their horizons into the countries like -Bangladesh, Indonesia, New Zealand and UAE.

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In his recent interview with YourStory media, he opened up his ideology about what is the real competition to Bookmyshow and how having a startup attitude is a real growth metric. He said having the Bookmyshow to compete with the competitors is a sane process, which is as common phenomena,but there are other bunch of things that are key factors to face the competition in the market – mindset of Indian culture, Government policy and Infrastructure issues. At the end, he underlines that the purpose of a company should rely on growing the market penetration but not to shackle with competitors robustness.

Startup mentality Vs. Entitlement mentality :

He was asked “if Bookmyshow still believes in being as a Startup?” , with his response mirrored on the real metrics of a successful Startup is not about Land grab; or number of employees; or chunk of angel funding; or get the attention of  The Economic Times; or number facts ,but the appropriate Startup mentality is to how difference you’re making to human capital, doing right things to end users and work in the same environment that started from scratch.

Indeed, it’s this Startup mentality of being nimble and extremely frugal that makes your company to propagate the success with changing times and customer needs.

My Take: I’m really impressed with the Entrepreneur Formula for the November month and for which I want to incorporate and pursue this formula in every step of my blogging journey.

Stanford MBA Teaching Methods Simulation: 

Simulation teaching methodology is the key formula to engage Stanford Business school students with practical case studies analysis. If you watch this video on  – How simulations are used as a teaching method in the Stanford MBA program, you’ll see the students giving  60 minutes of time to analyse a sales project and come up with a better forecast analysis.

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Here, noted entrepreneur Mark Leslie and Professor Jim Latttin heads 10 teams analysis and validate their outcomes from bad to good forecast. Students get a chance to work on 3 levels

  1. What their sales goal going to be?
  2. Set the quota across three different regions
  3. Final decision to be the personnel

In the whole process, teams dive into the simulated environment and initiate discussions on : How many reps are you going to deploy these regions to make your quota and more.

From the Professor end,it is the time , he interprets teams decisions on how much they make out of sales process and how much they book , how successful they get using their strategies and make them to conclude the forecast the way we want them to do in 60 minutes of time. During the last ten minutes, students need to read the results, and do additional analysis, modify their budgets and then submit their feasible plan.

At the end, Professor reveals the strategies winners put in and losers deploy and conduct a team meeting to know

  • How did a team decide to what decisions team members would make?
  • Who would the team hire ?
  • Where you would deploy the resources?
  • What number would you shoot?
  • And how you would make that number?

Finally, all the teams go under a practical scenario and get an appropriate guidance from the mentors to make corrections to get a better forecast analysis.

My Take: I pretty much loved the methodology assigned by Stanford Business Simulation program to students, because it is this real-time environment that any student would want to understand practical situations, real-life issues and conclude with solutions that fit to customers, business, and stakeholders. I, totally, encourage such curriculum to all current educational institutions and impart practical education to students rather than simply teaching theories.

Favourite Article  – Age of content , which type fits your content: 

The article ‘Age of content , which type fits your content’  from Market socket Blog , has turned my attention to know the type of  content you need to your business purpose. Primarily, Christine (content writer), curated types of content – Blog posts, Email, Guest posts, Podcasts, Curated articles, Online magazine articles, Ebooks and Interviews to unleash the appropriate usage of each type of content model and explain other effective channels to gain loyal customers and increase business conversions.Screen Shot 2016-12-08 at 5.16.36 pm.png

My take: The article is simple enough to understand and categorised the objective of the article neatly that suffice a reader to take immediate action. One line that caught my attention is ‘All writers are readers’ and which made me to focus my posts to Writers-cum-readers and gain their loyalty using my Blog Posts. Also, she included bunch of useful tools that explodes your content marketing results to a new level and which will be a best article in the Content Marketing genre.

So, now that I infused my November favourites essence in this article and it’s your turn to share your favourites of the month or share your thoughts on this post. Don’t wait to share this post someone you feel worth and help them know better with these kind of posts.

@The Startups Formula – Learn, Share and Grow 

 

 

 

 

 

 

How ‘Who’ in your content makes an”Whoooray” Content marketing

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Before knowing right ‘Who’ in your content, you will need essentially ‘Why in your content marketing‘(which was my earlier snippet). Then, next step to design an effective content  is to find the right audience and categorise your content proportional to the type of customers or audience. This snippet reveals the possible answers you get from targeting the ‘Who’ in your content.

When you know ‘Who’ is your targeted segment, then this is the critical step to determine type of audience you want to accomplish  your brand’s product visibility. For example, my articles essentially target ‘Newbie Entrepreneurs’  , ‘Newbie Bloggers’ , ‘Newbie writers’, and ‘Newbie online business owners’ . Here, the term ‘Newbie’ is itself a subset of Entrepreneurs or Bloggers or Writers group. When I design my articles I focus primarily on this segment (Newbie) and curate the content relative to the ‘newbie’ needs and provide solutions for their content marketing endeavours.

The above practical example, showcases the significance to segment the primary needs or problems faced by your customers. You can research on the trends or forecast customers needs using Nielsen or Edison Research and come up with a vital content that has a purpose and direction. Post-conducting the research, you’ll get the following possible results developing content that suits your niche audience

  1. Solve problems – Project the key aspects that your product has equipped to solve futuristic issues, which indeed, produces an amazing effect to your customers
  2. Serve a need: Reflect your brand endeavours that serve the needs trending in your customer’s lives
  3. Chance to explore more: Besides to serving needs and solutions to realistic issues, you can give your targeted audience a chance to explore more from your existing product or give an opportunity to explore the richness of a to-be-launched product.

Let me know if you’ve started your content marketing campaign that generated the above or more results and share your experiences from the strategies incorporated so far.

@Startups Formula – Learn, Share and Grow 

Snippet #4: Know ‘Why’ in your content marketing

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When you don’t know where to start your content marketing campaign and end up with potential clients or customers or audience. The first point you need to start is with a question ‘Why’. Knowing ‘Why’ in your business is the key aspect to curate an effective content marketing which accomplishes one of 6 business objectives  – Branding, community building, public relations, market research, customer service, and lead/sales generation.

This snippet offers relative benefits knowing ‘Why’ in your content marketing:

Purpose- When the question of why arrives, then 'Purpose' of your project gets a clarity and vision to drive the brand engagement with customersSolution- When project's vision is clear, you are ready to give a soluti.png

Snippet #3 -An effective hack for Contagious Content’ment

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Contentment is the qualitative feeling that is only reached when a desire or a need or a expectation of a customer is fulfilled using your product or service. Also, there is the other way to celebrate your customers contentment through the social media channels which seems to be a contagious strategy for reaping more flourishing audience/customers.

Snippet #3 offers an effective hack on ‘How to aim for contagious contentment through your content:

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3 I’s for a curious Content recipe

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There is always one thing that audience or customers is curious about ‘What I get in from this Service or Product’. And today businesses via social media world are reinventing ‘n’ number of ways to allure customer’s hearts and thrive hard enough to satisfy the customers’ quest bringing novelty in every product they purchase. This snippet offers more emphasise on three  vital ingredients for cooking a great content recipe necessary to easily connect customer’s soul with your brand.

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Trick or treat -to have a powerful content

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Snippet #1

Words are only words if they’re without a soul or a purpose, which is undertaken for a reason to support a temporary task . Then, what it means to have a content that discriminates an usual content to a distinctive content? It is a soul that navigates the message into a right destination of a subject and connects a relationship between two hearts or souls or minds. Yes, it is as exactly as any love letter written to make someone get impressed by your emotions and stories expressed in stupendous ways.

In this snippet – follow these essential points to generate a powerful content:

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Trick or Treat with a Powerful content using above points.

Happy Halloween!

Let me know more about your views on this snippet. And do discuss what more we can learn and grow together through my blog. Don’t forget to share, someone in this world deserves this!

@Startups Formula – Learn,Share and Grow